Vanguard Rapid Response:
As tensions escalated with Russia’s invasion of Ukraine, Vanguard needed to act fast to reassure investors they should stay invested (and not convert to cash) in this time of uncertainty.
I’m the dedicated client communications writer on the small and agile task force that includes ACDs of copy and editorial, and the creative director. We responded in real time as markets responded to the news cycle, and as strategies and messaging evolved per direction from leadership.
Deliverables:
Front-page website updates, web banners, and emails.
Outcome:
Our task force made quick work of creating web updates and emails to deliver coordinated messaging from the CEO and CIO to clients in line with the news cycle, days after the initial invasion.