Xfinity Speed Increase:
We did something unexpected and surprised customers with faster speeds at no extra cost. This was big news—and we wanted to reassure customers they wouldn’t be charged more. It was a great opportunity to win customer appreciation points and to reinforce that we really do provide the best service.
To amplify the good news, we co-promoted faster speeds with another free benefit: the free xFi app. Collaborating with the Engagement team, we wanted to create excitement around faster and more secure Internet.
Deliverables:
Emails and coordinating push notifications and text messages promoting faster speeds + the xFi app, all at no added cost.
Outcome:
By blending engagement with service communications to tell customers a whole story, we were able to elevate our creative and streamline our messaging.