Xfinity Support Articles:
My team and I wrote customer support articles that were a collaboration between service communications, marketing, engagement, and customer support. The article featured explains to customers everything they need to know about the Hulu app—what it is, where to find it, how to watch it on multiple platforms, and how to make the most of it all its features.
Similar articles we wrote covered:
- Equipment troubleshooting
- Channel lineup changes
- How to improve your Internet speeds
- How to sign up for paperless bills
- Explanations of taxes and fees on your bill
Deliverables:
Long-form articles with FAQs, directions, and other detailed explanations of services, equipment, and features.
Outcome:
With these articles we featured new and exciting benefits of our products and services. We also addressed commonly searched questions about products and services that were showing up in external, non-Comcast websites. We kept more traffic on our site and provided customers a source of truth directly from the source.